Today I head in for my last session of Global Environment and Issues where we’ll debrief from the India Trip. And so it seems appropriate to post some news items related to our presentation at the Tirupur Exporters Association. Here’s a snippet from on at Business Standard:
The strategy was developed by Rajesh Iyer, an associate professor of marketing and director of the international business programme at Foster College of Business, Bradley University, Illinois, and his Executive MBA students.
A list of recommendations was developed after the students gathered primary and secondary data from potential and existing customers, conducted market research to understand the customer, and performed analyses relating to competitor overviews, mode of entry, and marketing strategies, Iyer said.
Oh and here’s two most of you won’t be able to read: